Make a UGC ad

A UGC ad is a creator talking to camera about your product, cut with shots of the product, captioned, with music under it. Shotz writes the script, makes every part and cuts one edit for each opening line (the hook), so you can test which one works. Open Tools → UGC ad.

1. Product

Pick one of your product elements, or choose Or use a photo from the Library. An element keeps the product looking the same in every shot; to make one, choose New element. Then fill in What it is, and who it’s for: what you’re selling, who it’s for, and anything the script should say.

2. Creator

Pick one of your character elements, or Cast one for me and Shotz describes someone to fit. Choose the Length (15, 30 or 45 seconds) and how many Hooks to test (1, 3 or 5), then Write the script · free.

3. Script

Everything here is yours to change before anything is made:

• Hooks: one ad each. Edit them, remove them or Add a hook (up to 5).
• Then, in every ad: the lines said after the hook, up to 12. Beside each line, describe a product shot to cut to while it’s said, or leave it On camera. Up to 5 lines can have a shot.
• Who’s talking (when Shotz casts the creator), Where they film it and The project’s name.

Not happy with it? Write it again.

4. Look and sound

Pick the Voice (a character with a voice of its own starts with it), the Talking avatar model, the Captions look, the Shape (9:16, 4:5 or 1:1), Music under it, and the “AI-generated” label, which most ad platforms ask for.

5. Make

The last screen lists your choices, each with Change, and What it costs, part by part: the creator’s frame, the voiceovers, the talking hooks and body (priced by the second), the product shots and the music. Each part is charged as it’s made, and anything that doesn’t work gives its credits back. The talking parts are priced again on the voice’s real length, so the total can move a little.

Making the ads takes ten minutes or so. You can close the tool; you’ll get a notification when they’re ready. Stop, and get credits back for what isn’t made ends a run early. A workspace can have 3 UGC ad runs going at once.

What you get

A project with one edit per hook: the hook, then the body, the product shots over the lines they go with, captions timed to the voice, the music, and the label if you asked for it. Open any edit to change a line, a shot or a caption like any other edit.