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How to get the shot.

A forester with a clipboard looking up at a plain glass perfume bottle as tall as the pine trees around it at dawn

Images3 min read

Product shots that keep the product the same

Send the product every time and say what can’t change. The photos, the Element, and the three image models built for it.

Nick Carlton · 27 Oct 2026

A camera operator on a crane filming a huge wave frozen mid-curl over a seaside promenade while a man in a deckchair reads his paper

Guides3 min read

Camera moves by name with Skills

A stage crew pushing a red double-decker bus on a wheeled platform across a salt flat at dawn towards a chalk X, a director watching from a folding chair

Guides3 min read

Start and end frames: direct the move yourself

A painter on a ladder in an empty street at dawn painting a sunrise onto a huge canvas, the real sun rising behind her brush

Guides3 min read

How to write a video prompt that gets the shot

A sculptor among dozens of identical busts of the same old man, each in a different hat, while he sits beside them with a cup of tea

Guides3 min read

Make a character sheet that holds up in every shot

A weather presenter in a violet suit gesturing at a huge lavender monster wading through a city harbour

Models3 min read

How to prompt Veo 3.1 for dialogue and sound

A red and a violet vintage racing car neck and neck across a mirror-still lake at sunrise

Models3 min read

Seedance 2.5 or Kling 3.0: which one for which shot

A beekeeper on a ladder ladling from a giant jar of honey in a lavender field at sunset

A UGC ad from one product photo

A postwoman rowing a boat full of parcels across a sea of clouds towards a red post box at sunset

Films3 min read

From a brief to a short film with the Agent

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