Make static ads with the Ad creator

The Ad creator makes static ads: a picture of your product with a headline, a button and the rest laid out on it, ready for Facebook, Instagram and TikTok feeds and stories. Shotz writes a few versions to test, makes a picture of your product for each, and lays them out in your brand’s colours and type. Every ad is a design in Studio, so any word, colour or picture can change before you export it. Open Tools → Ad creator.

1. Product

Pick one of your product elements, or choose Or use a photo from the Library. An element keeps the product looking the same in every ad. Then fill in What it is, who it’s for, and any offer: what you’re selling, who it’s for, and any deal the ads should mention.

To take after an ad you saved in Inspiration, choose Make it like something you saved. Shotz borrows what works in it (the kind of hook, the layout, the feel of the picture) for your product, in your own words. It never copies the ad.

2. Template

Pick the kind of ad:

• Product hero: the product big, a headline over it and a button.
• Big headline: a bold line on your colour, the product under it.
• Offer: a discount or deal in a badge, the product behind it.
• Review: a customer’s words and five stars, the product below.
• Benefits: three reasons to buy, the product beside them.

Or choose Mix them for a different kind in each ad. Pick How many ads (2, 4 or 6), then Write the ads · free.

3. Copy

Everything here is yours to change before anything is made: each ad’s template, headline, the line under it, the offer, the review and who said it, the three reasons, the button, and what the picture shows. Remove an ad with ×. Not happy with them? Write them again. The preview shows the ad you’re working on.

4. Sizes

Turn on the sizes you need: Square (1:1), Feed (4:5) and Story (9:16). Each ad is made in each size, as its own design, with the words kept clear of a story’s top and foot. Under Pictures made on, pick the model that makes the pictures. With a brand, Brand name on each ad puts its name small at the top of each.

5. Make

The last screen lists your choices, each with Change, and what it costs: one picture for each ad in each size. Writing the copy and laying out the designs are free. Each picture is charged as it’s made, and anything that doesn’t work gives its credits back.

Making them takes a minute or two. You can close the tool; you’ll get a notification when they’re ready. Stop, and get credits back for what isn’t made ends a run early. A workspace can have 3 sets of ads being made at once.

What you get

A design for each ad in each size, named for the set, the template and the size, in Studio. Open one to change a word, move the button or swap the picture, use the photo tools on its picture, then export it as a PNG or JPEG. With a brand on Pro or Team, the ads use its colours and type.