Brands

A brand holds what makes your shots yours: your logo, colours and typefaces, the look of your pictures, how you sound in words, your voice and music, and a few rules. When a brand is on, every shot you make follows it, and Shotz checks each one against it once it’s ready.

Brands come with Pro and Team. On Free and Starter, the Brands page has a button to move to Pro and, if you have no brand kept, shows what a brand does in three steps (paste your website, get your brand, every creation follows it) with an example. Pro keeps one brand. Team keeps as many as you need, so an agency can keep one for each client.

Make a brand

Open Brands in the sidebar (on a phone, tap your photo, then Brands). Type your website’s address and choose Read my website. Shotz reads your site for the logo, colours and typefaces, the way you write and the look of your pictures, usually in under a minute. Check what it found, change anything that’s off, and choose Next: the look.

The last step is optional: pick up to 8 photos or videos from your Library that look like you, choose the Read button that appears (for example Read 3 shots) and Shotz describes the light, camera and grade they share. Then choose Make the brand.

No website? Choose No website? Start from a name and fill each part in yourself on the brand’s page. If the site changes later, the brand’s page has a button named after your site, like Read yourbrand.com again (on a phone, it’s in the … menu); it replaces the logo, colours, type, voice and look, and keeps the name, sound and rules.

What’s in a brand

• Logo: your wordmark for light and dark grounds, and a small mark.
• Colours: each with a name and how much of a frame it usually takes. Wardrobe, sets and props are steered toward them.
• Type: the typefaces for titles and for running text.
• Look: the light, the camera, the grade, and what never appears in your shots.
• Voice: a few words for how you sound, and what you say instead of what.
• Sound: the voice your voiceovers speak in and the style of your music.
• Rules: things every shot keeps to, such as “No text drawn into shots”. Turn each on or off.

Owners and editors can change a brand. Everyone in the workspace can see it.

Manage your brands

On the Brands page, the … menu has New brand, Rename, Make default and Delete brand. The default is the brand Generate starts on. Only owners can make a brand the default or delete one; deleting asks first, and takes made with it stay in your Library. With more than one brand, they’re listed down the left (a picker on a phone), and any the plan can’t use are marked Kept.

Use a brand when you generate

In Generate, the Brand field sits under the prompt. It starts on your workspace’s default brand, then remembers the one you last picked in this browser. Choose it to pick another brand, or No brand. If you haven’t made a brand yet, it says Make your brand instead. On Home and in the phone’s + drawer, the brand is one of the chips under the prompt. Using a brand costs nothing.

Your prompt stays as you wrote it. Shotz adds the brand’s look, colours and rules when it asks the model, and a voiceover made with a brand speaks in its voice unless you pick another.

In the editor

The editor uses your workspace’s default brand:

• Text has a style in your brand’s typeface and colours, the Font choice has Brand, and Colour has your colours.
• Captions has your brand’s look first.
• Export can end the video on your logo (or your name, without one) on your brand’s ground for a second and a half. Turn End card on or off when you export; the switch under your brand’s Logo decides where it starts.

Writing in your voice

Improve prompt, Write it for me on voiceovers and the scripts for UGC ads are written in your brand’s voice, with the words you say and the ones you avoid.

The brand check

Once a take made with a brand is ready, Shotz looks at it against the brand: the look, the colours, what never appears and each rule that’s on. Open the take to see what it found under Brand check. A take that’s off shows Off brand on its tile. When something is off, owners and editors also see Try again beside it, which makes the take again with the same settings and costs credits like any re-roll. The check itself is free.

If you change plan

Moving below Pro keeps your brands but you can’t use them, and Generate stops offering them. Moving from Team to Pro keeps your default brand in use and the others kept for later. Move back up and they’re there as you left them. Nothing is deleted.